HANKOOK TIRE CONTINUES IN ITS CAMPAIGN. NOWADAYS ALTERNATIVE CLV PANELS ARE INCLUDED
Well-known Korean tire producer the Hankook Tire could be seen on commercial spaces all around the Prague again. The Czech representation of the Hankook Tire continues in its long-term campaign and a media agency Famedia has been entrusted to realize the campaign. For the purpose of the Out of Home campaign the Hankook Tire was picking out from a wide portfolio of advertising spaces. For October term the Famedia has provided bigboards located alongside the main roads and highways and since November you can see the Hankook Tire on digiboards which are situated nearby highly frequented Prague streets - for instance 5. května street or Wilsonova street where are used two digiboards in a direction to and out of the city. The campaign is accompanied also with CLV panels which represent the alternative advertising spaces in shopping malls. The Hankook Tire chose that CLV panels which are located in the most visited shopping malls - Palladium, Nový Smíchov and Arkády Pankrác. The high percentage of people will be touched by the campaign, it is very considerably assured.