MARKETING & MEDIA: BIGBOARDS FOR THE NEW JACK DANIEL´S
The company Brown-Forman launched a outdoor campaign to promote its new product Jack Daniel's Tennessee Honey, which is a mixture of whiskey Jack Daniel's Tennessee and honey liqueur. This new honey mixture has compared to the traditional whiskey a white label on the bottle. The campaign was created in collaboration with Famedia.
Source: Marketing & Media, the 38th edition, Praha, Economia, Inc., September 16, 2013, p. 4