BAGETERIE BOULEVARD ON BIGBOARDS IN PRAGUE

In February, the most famous Czech fast food chain decided to communicate its campaign using bigboards. Bageterie Boulevard offers baguettes and sandwiches in the Czech Republic and is part of Crocodille ČR. It opened its first outlet in 2003 on Vítězné náměstí in Dejvice, Prague. Today it has a total of 60 outlets mainly in Central Europe.

The bigboards chosen by the bageterie were located on the main Prague thoroughfares. In the picture we can see the advertising area on Jižní Spojka in the direction from the city centre. The board is easily visible and illuminated. There is a high frequency of traffic on this section and also frequent traffic jams.

The slogan of the whole campaign was "Lean Fran... kfurter", referring to the limited baguette. The motive was simple, matching the yellow colour that is typical of the chain.