BIGBOARDS AROUND BRNO INFORMED ABOUT THE OPENING OF A NEW LOCATION OF BAUMAX

For its OOH campaign, the BauMax hobby market selected several bigboards in Brno. The main message was about the opening of a new location in Skandinávská street in Brno. The selected areas were located close to main traffic to maximize their reach.

The visuals were chosen simply so as not to lose important information such as the address and opening date. The graphics were made in the typical colours for the chain, i.e. white, red and yellow, including the "BauMax dandy".