CZECH POP MUSIC LEGEND GETTING READY FOR A CONCERT - USING TRAMS AND OTHER PUBLIC TRANSPORT
Czech pop music legend, Michal David, is working hard these days getting ready for a huge fall concert including a lot of his musician friends and guests. It will take place in Prague Forum Karlín on November 23rd. Not often used, but very effective ad spaces were chosen for communicating the event - tram advertising. One of the most significant advantages of this type of advertising spaces would be the fact that they are very visible all the time and can be seen by walkers and drivers. It also reaches a lot of different destination and quarters through the city, since the tram keeps on moving most of the time.