DATART ON THE MAIN THOROUGHFARES OF BRNO - SIGNIFICANT MARCH CAMPAIGN

DATART ON THE MAIN ROADS OF BRNO - STRONG MARCH CAMPAIGN
15.3.2025

In March, the Datart brand celebrated the opening of its largest electrical store in Brno and supported the event with a targeted outdoor campaign. As part of a direct collaboration, the client used two premium bigboard areas on the city's main thoroughfares.

The campaign's visuals, with strong graphics and a positive message about the new store, were designed to engage passing drivers and public transport passengers. Due to the placement on busy roads near commercial zones, the campaign had high visibility and effective target group reach.

The aim was to draw the attention of residents and visitors to Brno to the newly opened flagship store in Avion Shopping Park and at the same time strengthen Datart's position as a leader in consumer electronics. The combination of distinctive outdoor elements and a clear message proved to be an effective marketing tool in this case.