HANKOOK'S FALL CAMPAIGN

This international client, with whom we have been working for a very long time now, decided to go for a massive bigboard campaign this fall. As usually, we opted for a nice package of attractively placed advertising spaces, located mostly on large cities' highways. Prague had a slight edge in the numbers of bigboards we used, because the brand's czech branch resides in the capital. Also, the combinaton of Hankook and Real Madrid (which Hankook is a global partner of) has proven itself very lucrative and eye-catching, so we used the well known motive again.