HÄSTENS IN FULL VIEW OF THE WHOLE CITY - PREMIUM CAMPAIGN

HÄSTENS IN FULL VIEW OF THE WHOLE CITY - PREMIUM CAMPAIGN 

15.1.2025

Hästens brand in collaboration with Vagner Design launched a distinctive OOH campaign in Prague in January. The premium Swedish brand, known for its precision manufacturing of luxury beds, was presented through big boards placed in strategic locations in the capital. Key locations included Jižní spojka, where a large number of vehicles pass every day, ensuring high visibility of the campaign.

The advertising visual reflects Hästens' brand philosophy - an emphasis on quality, craftsmanship and unique comfort. The campaign's minimalist yet elegant design highlights the exclusivity of the products and appeals to discerning customers looking for superior sleep.

Thanks to carefully selected campaign locations, the campaign has succeeded in reaching a wide target group. The placement on busy roads contributes to effectively building awareness of the Hästens brand on the Czech market. This direct cooperation with the client Vagner Design confirms the successful combination of a premium product and a strategic marketing approach.