An impressive advertising campaign of Centrum Černý Most, which is the result of long-term cooperation with advertising company Famedia, is still pon-going. Shopping center during the February continues in the same spirit as the January campaign that attracted to after-Christmas discounts. Simple visual retains its characteristic simplicity and inventiveness, which attracts the attention of the drivers.
The campaign, whose slogan is long leitmotif Unexpected shopping, appears on several billboards located at the busy Prague roads. In addition to the digiboard on the busy Wilsonova Street, backlighted bigboards at Kbelská Street and the intersection of Sliačská Street with Jižní junction, perfectly visible double bigboard at Štěrboholská junction has been added this year.
