MARKETING & MEDIA: 4DX CINEMA ON BIGBOARDS

Cinema network Cinema City is starting an outdoor campaign for its new 4DX cinema, which opened in late May at the OC Nový Smíchov. Communication, which will run until the end of June and uses billboard extensions on, is directed by Famedia.

Source: Marketing & Media, 23th edition, Praha, Economia, Inc., 3/6 2013, p. 7