MARKETING & MEDIA: LAMAS SPEAK ALONGSIDE THE INTERSECTION

The company Famedia in cooperation with media agency Starcom MediaVest Group realised a new outdoor campaign for mobile operator Lama. It runs on the biggest illuminated advertising area in the Czech Republic which is located at the 5. května Street in Prague. Campaign´s visual is dominated by the company´s mascot - lama via speech bubbles states: "We are operator for folks and we offer cheap calls, plus gas and electricity." The campaign, which was prepared by agency Leo Burnett Prague, runs even on TV, Internet and appears even in print.

 

Source: Marketing & Media, 50th edition, Praha, Economia, Inc., 9. 12. 2013, p. 6