FOAMIE SOAPS ON CLV BILLBOARDS ACROSS PRAGUE

Foamie, a manufacturer of high quality and eco-friendly soaps, was featured throughout Prague and Brno in September as part of an extensive campaign to promote its plastic-free soaps.

For this campaign, Famedia chose a wide network of CLV panels in the centres of the affected cities, for instance on Wenceslas Square, at the entrance to Prague's shopping malls or near metro and tram stations (not only in Prague).

The advertising message of this campaign is a plastic-free bathroom. Foamie combines the tradition of classic soap bars and modern pH-neutral technologies of their soaps The advertising space gives emphasis to the company name Foamie, which is complemented by eye-catching visuals.