NAVIGATION BOARDS OF THE CENTRUM ČERNÝ MOST MALL IN A NEW COAT

Centrum Černý Most, in cooperation with Famedia, decided to upgrade the visuals on its navigation boards and advertising panels. The key change is the incorporation of the Globus supermarket logo and the simplification of the navigation signs, which provide clear and understandable information about the distance to the shopping centre. This not only simplifies orientation but also contributes to safer and smoother traffic.

In addition to traditional billboards, the client also uses advertising boards on bridges, lighting columns and traffic direction signs to navigate to the shopping centre. These smaller boards are placed in the vicinity of the shopping centre and provide clear directional information. This ensure that even visitors coming from less frequented routes can easily find their way to the shopping centre.

The entire campaign is dominated by a new, modern design that is both very clear and functional. Thanks to our cooperation and the use of a wide range of OOH media, the visit to theshopping centre is very convenient and effective. We are proud to have been able to contribute to this update and enhance the visual identity of one of the most important shopping centres in the city.