O2 ON DOUBLE-BIGBOARDS DOMINATES THE ROADS IN OCTOBER

Being the leading provider of a full range of ICT services and the largest operator on the Czech market, our client O2 chooses only premium large-format advertising media for its marketing campaigns. These panels include mainly wallspaces, bigboards and large dominant double bigboards, which represent the most effective way to reach a wide range of people on the roads.

Illuminated double bigboards, that are almost 80 m² in size, are located in prestigious locations with the highest traffic volumes. This strategic positioning ensures maximum visibility and campaign effectiveness. The combination of large panel and lighting technology attracts the attention of drivers and pedestrians. In addition, 2D and 3D visuals can also be installed on these carrieres, that can elevate the campaigns status.

The benefits of this format are most evident in campaigns in autumn and winter, when visibility is often worse, it gets darker earlier and the illuminated boards next to the roads do not fall into the darkness.