O2 OPERATOR ON BILLBOARDS IN THE CAPITAL CITY

For the largest mobile operator on the Czech market, we prepared a campaign using premium boards located in the two largest domestic cities, Prague and Brno. The premium advertising wallboards were adorned with blue graphics of O2, which informed about a new secure smart network designed to protect businesses from cyber attacks. The whole campaign was called "O2 Cyber Security".

The sheet in the picture is located in Brno-South district in the direction from the city centre at a busy location - up to 24,000 vehicles pass through here daily. The great advantage of this board is its own lighting and great visibility even from a really long distance. There is also public transport, shops and restaurants nearby, so the advertising has a wide impact.