PEPCO IN VARIOUS AREAS AROUND PRAGUE
The European chain of fashion and industrial discount stores Pepco has chosen several locations across Prague for its extensive October campaign. These included CLV close to major transport routes, as well as at public transport stations or directly in transport vehicles. The client used all available OOH options for its promotion.
The Pepco store network expanded into the Czech Republic in 2013. It offers fashion for the whole family and household products at low prices. It is a competitor to conventional stores and supermarkets, bringing people access to products at the lowest prices.
The whole campaign was dominated by a very subtle and simple design, which also introduced the new graphics of the store chain. The great advantage of using advertising space on inside transport vehicles is their high reach. Passengers come into closer contact with public transport advertising and, according to the survey, read it to pass the time when travelling.