WESTFIELD CHODOV ON A DIGIBOARD IN THE CENTRE OF PRAGUE

The largest shopping centre in the Czech Republic in terms of stores, Westfield Chodov, chose one of the digiboards for its long-term campaign. It is a state-of-the-art OOH advertising product that allows for a combination of advertising messages and the dynamics of TV spots. The big advantage is the movement on the screen, which will attract almost everyone.

Selected LED screen is located in Wilsonova Street towards the centre of Prague. It is an ideal place for the advertisement as there is a high traffic density and frequent traffic jams in the area.

The premium board was decorated with an unadorned graphic that enticed to "discover the magical world of Harry Potter" in the Chodov shopping centre. The dark blue visuals were complemented by a depiction of Hogwarts, which added drama to the ad.